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Provision of Urban Amenities to Rural Areas (PURA)

The Ministry of Rural Development (MoRD), Government of India re-launched the scheme Provision of Urban Amenities in Rural Areas (PURA) during the remaining period of the eleventh five-year plan. MoRD, with support from Department of Economic Affairs and the Asian Development Bank, intends to implement the PURA scheme under a Public Private Partnership (PPP) between Local executive bodies like the Gram Panchayat(s) and private sector partners.


“Holistic and accelerated development of compact areas around a potential growth center in a Panchayat (or group of Panchayats) through Public Private Partnership (PPP) by providing livelihood opportunities and urban amenities to improve the quality of life in rural areas.”


Provision of urban amenities and livelihood opportunities in rural areas to bridge the rural urban divide thereby reducing the migration from rural to urban areas.

Implementation of Programme:

  1. Rural Development
  • Formulates policies and programmes.
  • Provide Funds
  1. State Govt.
  • Implementation through its agencies.
  • Monitoring the programmes
  1. District Administrations
  • Preparation of district perspective plans
  • Monitoring the programmes
  1. Panchayati Raj Institutions
  • Plan at the grass-root level
  • Select works/beneficiaries and implement the programme

Source of Funding:

Funding for the various projects taken up under the PURA scheme depending on the priority, relevance to the objectives of the government may come from four sources:

  1. MoRD schemes,
  2. Non-MoRD schemes,
  3. Private financing
  4. Capital Grant under PURA.

Eligible Projects under PURA:

  1. Developed and completed Eligible Projects in the infrastructure sector aggregating to a capital cost of at least Rs.50 cr.
  2. Capital cost of each eligible project (excluding the cost of land and maintenance of project) should be more than Rs. 24 Crores.
  3. Entity claiming experience in the project should have held a minimum equity of 26% in the company owning the Eligible Project.

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