- India has been placed as the globe’s seventh most valued ‘nation brand’ in 2015, moving up one notch from eighth position in 2014.
- Among BRICS nations, India is the only country to have witnessed in its brand value.
The nation brand valuation is based on 5-year sales forecasts of all brands in each nation. The country’s gross domestic product (GDP) is used as a proxy for total revenues.
- With an increase of 32 per cent in its brand value to USD 2.137 billion, according to Brand Finance, which brought out its annual report on the world’s most valuable nation brands in October 2015.
- According to the report, US remains on the top with a valuation of USD 19.7 billion, followed by China and Germany.
China has retained its second position despite a decline of one per cent in its brand value to $6.3 billion.
Brand Finance specialises in brand valuation and the valuation of intangible assets.
- India also ranked amongst the world’s top 10 in Protecting Minority Investors with a global ranking of 8.