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PRESS RELEASE
Gramotsava 2017
25thSeptember 2017, Bhubaneswar
Gramotsava, the flagship event of Xavier School of Rural Management, Xavier
University Bhubaneswar, in association with Super Sales Suzuki Motors, was
successfully conducted at Nimapada, in the Puri district and topped off on 24th September
2017. It is essentially a rural marketing fair and its main objectives include, the
promotion of Products & Services in rural areas, conducting of need based market
research and fostering of productive relationship between the rural community and the
organizations functioning in the rural sector.The theme for this year’s Gramotsava was
‘Smart Village’. Gramotsava consisted of three phases– Aadi Parva (Pre-fair phase),
Madhya Parva(Fair Day) and Iti Parva (Post-fair phase).
The event kick started with the launch of Gramotsava’s official video, and it officially
commenced with the ceremonial lighting of the lamp by Prof. Kajri Mishra, Dean of
Xavier School of Rural Management. This was followed by unveiling the banner and this
year’s mascot, the olive ridley turtle ‘Boney Bhaina’, a string of cultural performances
and the release of the fifth volume of Dhwani, the annual magazine of RMAX. The event
was concluded with the vote of thanks by Deepak Mishra, Co-Ordinator of RMAX – The
Rural Managers’ Association of Xavier School of Rural Management.
The rural marketing fair was held for two days – 23rd and 24th September 2017, intended
to bring leading corporate brands closer to the rural hinterlands. Some of the esteemed
corporate and social entities associated with the fair were our Title Sponsor- Suzuki
Super Sales Motors Pvt. Ltd., our Co-sponsors- Bazaar Kolkata, Punjab National Bank,
Tata Motors Consortium. Many stalls were installed where around 200 budding rural
managers extensively promoted the products and services of the organizations functional
in the rural area achieving the milestone of good sales for Bazaar Kolkata and around 200
data leads. Whereas a stall handled by the RM Alcom-The Alumni Committee promoted
Digital Education in memory of an alumni Late Dighir Ganguly. Here are some of the
experiences shared by students –“Gramotsava was the best platform to learn about rural
marketing strategies. Interacting with rural folks and knowing their preferences was
indeed an enriching experience” says Pramitee Behera. “The experience of working with
Swaraj Motors was an enriching one both in terms of knowledge and fun. The Van
Promotions helped me to gain an insight as to how to make yourself heard, pitch your
product and convince them to be on Gramostava ground. The rigorous efforts of all the
team constituted the success of the event as well our own live project” as shared by
Siddhant Kumar. Innovative games and live demonstrations were held to study the
perception of the rural customers. Free dental checkup, cultural activities like skit themed
on Ramayana and dancing competition attracted a largenumber of audience. Fr. Arockia,
Fr. Donald and Fr. Alwyn graced the event with their presence.
ABOUT XUB
Xavier University, Bhubaneswar (XUB) was established in accordance with the Xavier
University Act 2013 and was inaugurated on the 7th of July 2014. The University is India’s first
digital University and an institution of higher learning for imparting professional and technical
education.It is a self-financing institution of higher learning for imparting professional and
technical education.XUB offers its Masters in Business Management through its flagship school,
XIMB. It also offers Masters in Human Resource Managementthrough Xavier School of Human
Resource Management, Rural Management through Xavier School of Rural Management,
Sustainability Management through Xavier School of Sustainability and graduate programme in
commerce through Xavier School of Commerce. Apart from theseit has proposed to set up other
schools of higher learning in various areas like Public Policy, Sustainability, Media & Communications, Finance, Education and Centers of Research in Public Policy & others.
