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India left behind US to emerge as World’s Second Largest Smartphone Market

India with over 220 million smartphone users has surpassed the USA to become the second largest smartphone market in the world in terms of active unique smartphone users. According to a report of Counterpoint Research, Smartphone shipping has also increased to 23.3% and has touched the 100 million units in 2015 compared to 81.1 million units in 2014.

  • However, the report said that the world’s largest democracy still has a long road to achieve its desire goal as the smartphone incursion of the country’s total population is still below 30%.
  • Nevertheless, with growing adoption of 4G LTE devices, smartphone shipping has grown from 15% to 25.3 million units during the last 3 months of 2015. Smartphone demands have also grown in the holiday season.
  • At the end of 2015, Samsung emerged as the leading dealer of smartphone in the market with 28.6%, followed by homegrown Micromax with 14.3%. In terms of total market share of smartphone and other feature phones, Samsung again came first with 23.6% share followed by Micromax again with 13.7%.

(Source: DNA)

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