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Train Branding- Indian Railways


  • Indian Railways is finalising a branding policy for trains, coaches, stations and even consumables such as bedding, an initiative that’s expected to raise as much as Rs 9,000 crore for the cash-strapped organisation.
  • A task force headed by Ajay Shukla will submit a detailed report on the issue by April 30 to finalise a comprehensive commercial publicity policy and its operational framework.


  • The minister is open to the idea of auctioning names of stations and even trains to corporates So you could also have an “INDIAN IRIS Mumbai-Delhi Rajdhani”.


  • The RITES study in consultation with the advertising industry said the railways could earn as much as Rs 780 crore a year by selling advertising space on 26 Rajdhanis 20 Shatabdis and 32 Duronto trains alone.
  • A similar assessment has been given for 500 other superfast mail and express trains, 2,000 passenger trains, 100 local trains and 1 lakh wagons. The earning potential of different categories of rolling stock will vary.
  • Premium trains such as the Rajdhanis and Shatabdis will attract a certain category of advertisers.

About The Indian Iris

Just like an iris controls the light levels inside the eye making it possible for us to see the outside world, The Indian Iris aims at shedding light on the ongoing political affairs, policies and schemes of the Government of India (GOI) and those of the State Governments.

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