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Professional agency to be hired for Swachh Bharat campaigns


  • The government has decided to outsource the Swachh Bharat Abhiyan publicity campaign to a professional agency for the next four years and has earmarked nearly Rs 200 crore for this.
  • The Swachh Bharat mission is to be implemented at a total cost of Rs 62,009 crore with a targeted construction of 1.04 crore household toilets and 2.55 lakh public toilets.
  • For 2014-15, Rs 900 crore was sanctioned by the Union Ministry of Urban Development.
  • According to sources, the government has already spent nearly Rs 100 crore on advertising the project.
  • Initially, Rs 170 crore was allocated to the I&B ministry but this is slated to go up in the next few months.

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