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Google Announces Opening Of Startup School In India To Pave Way For 1000 Startups In Smaller Cities

As part of the Google for Startups initiative, Google announced the opening of the Startup School India (SSI) on July 6. The programme would assist 10,000 startups in Tier 2 and Tier 3 locations by compiling relevant details on startup creation into a systematic curriculum.

The nine-week virtual programme will host fireside conversations by gathering investors, seasoned businesspeople, and programmers from all sectors of the startup ecosystem.

India is the third-largest country in the world for the birth of startups, with close to 70,000 of them. And as more Indian founders successfully guide their businesses to initial public offerings (IPOs) or unicorn status, it has sparked expectations among young Indians across the country as a whole.

Benefits of start-up School

Fintech, language, job search, social media, and networking, as well as business-to-business and business-to-consumer e-commerce, would all be addressed within this programme.

An effective product strategy, user acquisition, product user value, and creating apps for the next billion users in places like India are additional subjects covered in the curriculum’s instructional modules.

The programme offers the flexibility of a virtual curriculum and lets participants pick and choose the sessions they’d like to tune in for.

It is targeted at early-stage startups with a minimal viable product. Entrepreneurs will also get the chance to benefit from discussions regarding the qualities of a successful founder, formalising hiring, and other crucial elements.

Importance Of Start-up School

Despite the high number of startups in India, 90% of them fail during the first five years of operation for the same serious reasons, such as a lack of leadership, incorrect demand forecasts, unchecked cash burn, or ineffective feedback loops.

The newest effort acknowledges this gap and the need for programmes that can compile gathered knowledge into a structured curriculum and spread it over a vast geographic area.

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